Unknown artists could have the best songs, but people won’t find them unless they use some form of marketing. You could also blog about a cause or charity close to your heart, helping to raise money and awareness. Drake became the foundation of several memes including spin offs of hotline bling, and even memes implying that Drake is sensitive, which is often characterized as the antithesis of the modern day rapper. Music Marketing Company that helps artists drive attention to their music. Enquire here or email social@dittomusic.com. The five sections below will lead you to a sense of clarity and structure around your marketing efforts, but feel free to tweak or add to your plan so that it’s useful for you. There’s a reason why marketers love social media: it’s cheap. A photo posted by Zara Larsson (@zaralarsson) on Dec 13, 2016 at 3:07pm PST. If it’s a music video release, then a small clip pulled from the vid could do the job, but if it’s a new track, make sure to set it to some flashy graphics to grab people’s attention as they scroll through their timeline. 7 Brilliant Examples of How Brands Use Storytelling. The multiplatform media plan – inclusive of TV, radio and digital – was developed with global independent agency Wieden+Kennedy, to celebrate the growth of Amazon Music and its lead in voice innovation. This will become your Rolodex for your music marketing campaigns. You can access our free social media content calendar here. The aforementioned article contains information on how the music industry has fundamentally changed for artists, specifically niche artists, in addition to an array of tips and tricks. Shooting live video of a gig or one-off acoustic performance is a great (albeit obvious) way to use this promotional tool. Save my name, email, and website in this browser for the next time I comment. The event marketing plan enables musicians to popularize their content without using tiresome techniques that may require them to remain on their toes. Running a competition offers the chance to be a little more creative. Each … Live streams aren’t just resigned to Facebook, both Twitter and Instagram also have live option well worth taking advantage of. He has managed to attract a large audience to his highly popular snapchat account @djkhaled. Keep costs down. One of the more controversial music marketing mentions of this post is Zara Larsson and her utilisation of Instagram to relate to her audience. One of the more controversial music marketing mentions of this post is Zara Larsson and her utilisation of Instagram to relate to her audience. These letters lead to a website which described a dystopian future in which the United States has been shaken by terrorist attacks and the government ha… #1 Rated Music Marketing Agency. Don’t be afraid to get creative or mysterious! Keep these takeaways in mind when planning your next campaign! Lucy Rose offered followers a behind-the-scenes look at the making of her new video. We touched on this earlier. This was very blunt, but the challenge shifted, it wasn’t just a challenge or bet anymore, it was a caritative action. We’ll prepare a new article that contains some more advanced strategies for gaining exposure on niche music soon. There’s a campaign for that. Viral Marketing Campaign Examples. If anything, these powerful campaigns symbolize the ability of marketers to think out of the b… There you have 5 successful social media campaigns that made waves in the last few years. TheirStories of the InterContinental Life podcastfeature an eclectic mix of interviews covering themes including Empathy, Conne… Or have you had success implementing any of these ideas? There are several tools to help you schedule social posts, including Schedugram for Instagram, Tweet Deck for Twitter and Hootsuite for both Facebook and Twitter. How to Successfully Run an Influencer Marketing Campaign in the Music Industry Influencer marketing gets a bad wrap. Drake became so well known as a meme, that a subculture devoted to posting image macros or edited videos of Drake emerged and later on became known as ‘drakeposting’. Simply click ‘Create a Poll’ under the status field on your band or artist page. Guerrilla marketers are able to make a lasting impression without … It's all about music and, again, it reveals the habits of other Spotify listeners, and they are hilarious. When they’re not actively searching out new shows, hardcore festies are reading about and talking about shows. This marketing campaign proves how a brand can use music in a short-term campaign, and then reap the long-term benefits later on. Cause I’ve been away for a bit here’s two singles rather than one – Castle On The Hill & Shape Of You https://t.co/QuZMnEhS8P pic.twitter.com/VCznN8nLd4, — Ed Sheeran (@edsheeran) January 6, 2017. You could use polls to looks for genuine feedback or set up a tongue-in-cheek survey simply to entertain and engage people. I encourage musicians to review these examples and pay attention to the elements that made them successful. Polls are also available on Instagram through Instagram Stories. Guerrilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it.This form of marketing is desired because it often has a high ROI. Enquire about a social media campaign here or contact social@dittomusic.com for more info. Even her more contentious posts such as the one seen below receive a vast amount of interaction. How social media has affected the music industry, 14 Examples of Product Placement in Music Videos, Ed Sheeran- Music and marketing campaign analysis. We want to help you implement a killer social media strategy for your music in 2020, so we've compiled some of the best social media campaign ideas give your pages a boost. Instead, we’d like to direct you to our post on How social media has affected the music industry. You may choose to go ahead and write the full business plan, and just cut and paste what you need when requested for a marketing plan. Download our FREE social media content calendar, Access your free music social media calendar template. I find if I regularly add new songs online people follow you, but the numbers do not increase that much. Just hit ‘Add poll’ when creating a new tweet. 1. On Snapchat as well as other social networks like instagram, DJ Khaled reveals his ‘keys’ or paths to happiness in a novel and engaging way, which similarly to Drake, has become somewhat of a meme in internet culture. No music marketing campaign is complete without analytics. This list of rap blogs is more than a list. The big name artist have a reputation and fans will follow them. Music PR campaigns can also be drawn up around a piece of news. ZARA LARSSON – LEVERAGE INSTAGRAM. Through music, Munchery was able to get to know its customers better. You can address this problem and keep them engaged simply by adding subtitles. Drake sing’s ‘i’m more than a meme’ on Saturday Night Live. Viral marketing is one of the most desired, yet least understood aspects of traditional advertising. 7) Analyze & Adapt. You can use your profile and cover photos to reveal new artwork, announce tours, release dates, pre-order availability and, of course, when it’s finally ‘OUT NOW’. ... ‘Music is a difficult beast’ admits Heineken as it launches global music-focused campaign Leonie Roderick. VAT Number: GB107076729. Just Create a Story Post and select the Poll sticker option. Boost your following & reach with an expert Ditto Music social media campaign. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.. Old Spice: Smell Like a Man. You could give a free track away to everyone who likes and shares your post or page, or maybe some exclusive merchandise to those who pre-order your latest album. For instance, she frequently posts images that her target audience can empathise with, driving massive amounts of engagement. There are many more excellent examples of music marketing at it’s best, but for the sake of keeping this article concise, we’re going to cut it here and leave the rest of our findings for a future post. Remember, while giveaways on competitions might cost you financially, they can offer something arguably as important – social currency. If not, improve them. You could team up with another similar artist and generate content for each other’s page, helping you reach a whole new set of fans who will already like your style of music. If you’re planning on running a free giveaway, think carefully about what you’re going to offer. Establish your goals. This last music strategy is for musicians who have money to invest in their music. Plus you can access a free social media calendar template below, to help you plan, organise and share awesome posts. There you have it! Thanks again for making us aware! But it’s very deserving of its own section. Facebook has a similar process. This provided Lee with multiple opportunities to monetize his content in a culture of music piracy, where most listeners tend to pivot towards free streaming over music purchasing. This marketing campaign proves how a brand can use music in a short-term campaign, and then reap the long-term benefits later on. Reach Out to Music Bloggers. The album launch was originally announced with a highly unique & slightly cryptic advert titled ‘Luxury Infomercial’ in which Lee announced that his latest album would be released early for the first 100 customers in an exclusive limited edition bundled pack. This tactic which allowed DJ Khaled to gain access to their audience which helped him early on to raise his profile significantly as a featured artist on popular tracks. Music marketing: How artists pushed the boundaries in 2016. 5 Examples of Unconventional Music Marketing You Should Try If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. I… Through music, Munchery was able to get to know its customers better. The auto-play capabilities of most platforms help to stop users in their tracks as they scroll through their social timelines. All very well for those with existing followers in large numbers…but of no practical application for those of us who make niche musical forms and have tiny existing fan bases. It was a tremendously successful example of content marketing, garnering 1.3 billion YouTube views (and counting) and 20 million views on Hyatt-owned and -operated channels. An incredible achievement to say the least! How to Successfully Run an Influencer Marketing Campaign in the Music Industry Influencer marketing gets a bad wrap. On Christmas 2017, Spotify made a campaign where it highlighted goals for 2018. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. ... Basically, no one has a clue what’s going on, and her marketing campaign’s a … Television rotation is no longer a concern for the large majority of recording artists. Since the rise of the internet and in particular YouTube, viral marketing has been the goal of businesses of all sizes around the world. Run audio ads on Spotify and iHeart Radio to reach new listeners. You should also set up a pre-order link to help generate interest in your release before its drop date. Let’s revisit some of the most remarkable moments in social media marketing, and why … Here a few tips to help make your social media promotional campaigns a success... Use our free social media planner to create a solid strategy. Music Marketing Company that helps artists drive attention to their music. Pay for a PR/radio campaign. 1) Arcade Fire – Interactive Music Video Using Google Street View They offer a platform from which to let your current fans know what you’re up to, share interesting ideas and points of view with new listeners, and potentially give your website a much-needed SEO (search engine optimisation) boost. Horus Music has partnered with a company that provides low-cost, high impact global radio plugging to help you promote your releases, the only marketing service which allows you to promote music already out on DSPs, so you can breathe new life into your whole catalogue. It’s also important to bear in mind that most social users are active from their phones, and might not in an ideal location to listen to the audio on your video. • Music marketing plans tend to incorporate more than the standard business marketing plan. Facebook, Instagram and Twitter all allow you to create paid ads and boosted posts, which can be powerful tools to reach your target audience and increase brand awareness. 1. There’s a reason why marketers love social media: it’s cheap. As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. Join 22k other artists following us on Facebook, Trusted by over 100,000 artists & labels across the world. If you want to make the most of paid advertising, it's well worth hiring an expert social media campaign manager to optimise and schedule your posts for the best results. This doesn’t necessarily mean posting the exact same content across each of them, but consistency is important. This enabled the artist to charge a premium for early adopters who wanted to be within the first 100 to hear the album. As you can see, creativity is the key to really successful social media event marketing. Millions of $ in royalties paid out to artists just like you. When they’re not actively searching out new shows, hardcore festies are reading about and talking about shows. #1 in digital music distribution. However, DJ Khaled’s musical releases are not to be looked down upon. … Get Your Music Played on Radio Stations. While there are many indicators of success, the general criteria met by some of the most remarkable marketing campaigns include various components such as creativity, memorability, cultural impact, and a boost in revenue. New songs at the making of her new video a social media content calendar here love social.. T forget to keep the buzz going only be viewed on YouTube your graphics and photos as! Any social media pages for several reasons: it ’ s gives you a way. Both desktop and mobile devices giveaway is a great opportunity to learn from fans... 2015 at 10:29pm PST music marketing campaign examples don ’ t require much planning beforehand live well! 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